非手术类医美市场蓬勃发展

Non-surgical cosmetic devices apply laser, radio frequency, ultrasound and other energy forms to solve problems at different layers of the skin.

"China started relatively late in the sector and the current market is mainly dominated by foreign brands, such as Cynosure, Candela, Alma, Lumenis and Fotona.

"Taking advantage of an early entrance, technical edge and industry experience, foreign brands took over 60 percent of China's medium to high-end market, including public hospitals and major medical aesthetics chain stores," Hu said.

According to VBData.cn, in terms of laser cosmetic devices, a subcategory of the non-surgical sector, domestic enterprises are making efforts to catch up, and they are about to break the import monopoly and realize domestic substitution in the high-end market.

"Currently, manufacturers of some devices, such as carbon dioxide aesthetic devices, have reached international standards and have produced many high-quality devices. However, for some newly emerged technologies, such as the picosecond laser, there are relatively high technical barriers, so the subcategory is mainly dominated by foreign brands," Hu said.

With the government launching favorable policies and domestic enterprises ramping up R&D, they are gradually gaining a foothold in other subcategories, industry experts said.

Huang Tao, an independent expert in public relations based in Xi'an, Shaanxi province, said: "In recent years, the number of China's non-surgical cosmetic procedure consumers is constantly rising. Some public hospitals have opened cosmetic surgery departments and some universities have launched related majors. Specifically, the non-surgical cosmetic treatment sector contains great growth potential.

"To realize high-quality development, domestic enterprises should guarantee product quality. They should also do a good job in the whole-process management, management and promotion of personnel, qualifications and products. In addition, they should improve the quality of service and the overall image of the industry.

"More laws and regulations are expected to come out to further guide the development of the industry."